Marketing best practices are actually holding back businesses from having the impact and relationship with potential clients, since it is usually about YOU, YOU, YOU ... when you clients want to talk about ME, ME, ME.
Using the Hero Method developed by our special guests Kathryn Gillett, allows you to make your potential client the HERO in your #marketing and places them and their experience at the center of your marketing. It also follows the classic hero story arch, which almost every movie and book are based on. Why? Because we all love a good #story, especially if it is about us.
Learn how to create much more effective marketing when you use the Hero Method when you listen to this #fireandeartpodcast episode.
Listen in at: http://www.jasonmefford.com/fireandearthpodcast/
Download Kathryn's free e-book to get you started on creating the Hero Method in your marketing at: https://www.theheromethod.com/DecisionJourney/